Naming the Number
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A few years ago I was the chair of a nonprofit organization that was urgently raising money for a new building. As part of that effort I called an affluent…
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So here’s the scene: You’re approaching a donor for a gift to your nonprofit organization. She responds enthusiastically and wants to help with the project. According to conventional wisdom, this…
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The most generous donors don’t want to pay for everything themselves. When I was a young (still in my twenties) executive director of a small human service agency we had…
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